Google Webmaster Tools - Search Queries

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See below for screenshot and explanation of Search Queries.

Categories within Google's suite of Webmaster Tools

Here are the Google webmaster tools categories as they look when you are logged in (left).
Below is the same structure with clickable links which go to a Hard Web webpage with a screenshot of what is on that webmaster tools category page (in my own webmaster tools account).

Linking Google Analtytics and Google Webmaster Tools

I know it is weird but this bit is (continued from below)
From that help page it says © 2018 Google Inc."When you associate a Google Analytics web property with a site in your Webmaster Tools account, you’ll also be able to access Google Analytics reports directly from the Links to your site, Search queries, and Sitelinks pages in Webmaster Tools, you’ll also be able to see Webmaster Tools data in Google Analytics reports."

Analytics with webmaster tools data

...and exactly where in Google Analytics do you find the new webmaster tools reports? (new window) that question is almost answered in the post on the Official Webmaster Central Blog icon to indicate hyperlink opens in new tab (new window) but what it doesn't tell you (that I could find) is that you have to be looking at the new (beta) version of Google Analytics and you can't see the extra data on the old version of GA.

From that blog post about where in GA you can see the new Webmaster Tools says © 2018 Google Inc.
"the following [webmaster tools] reports are now publicly available in the Traffic Sources section of Google Analytics.
- Queries: impressions, clicks, position, and CTR info for the top 1,000 daily queries
- Landing Pages: impressions, clicks, position, and CTR info for the top 1,000 daily landing pages
- Geographical Summary: impressions, clicks, and CTR by country

All of these Search Engine Optimization reports offer Google Analytics’ advanced filtering and visualization capabilities for deeper data analysis. With the secondary dimensions, you can view your site’s data in ways that aren’t available in Webmaster Tools."

I would disagree with that Googlers rosy assessment as you can't actually drill down on the WT stats in GA as well as you can in Webmaster tools, nevertheless it is quite convenient for a general quick look at "Search Queries", "Impressions" and "Avg.Position" (rank) from within GA.

Webmaster tools - Your site on the web - Search Queries

The "Seach queries" tool within the major category "Your site on the web" is killer because it has data you can't get anywhere else, namely "Impressions" (number of time your website comes up in a specified keyword search) up to page 10 of a Google SERP...
and "Avg. Position" which is the Google Rank for a search.

Weirdly what they call a "query" or "search query" most SEO people would refer to these words as "keywords".

At one stage I had a customer for whom I was doing intensive work in Google Analytics for the purpose of SEO, the website had large visitor volume and when Analytics is used in combination with the search queries tool in webmaster tools you can almost achieve the holy grail of advertising...a complete set of potential consumer information about the way they are searching for you product or service.

By that I mean that if you have the search volumes, the search queries (the keyword/s), your website's avg.position or "rank" for the various queries, also the other search queries where your site made an "impression", the CTR (click through rate), the pages on your site which are the "landing page", as well as Analytics data such as how long they are staying on each page, how many pages on your site on average the visitor visits, which are the most "popular" (most visited) pages as well as conversion data and optimizer data.

See the Google tools Help page on "Search Queries icon to indicate hyperlink opens in new tab" (new window).
There is also a help page for the major category "Your site on the web icon to indicate hyperlink opens in new tab" (new window) which contains the help links to the 5 sub categories.
Note that on that Google help page there is a 6th category which tells you how to link your webmaster tools account to you Google Analytics account (new window), this is something I didn't know could be done before today the 17th Oct 2011...well they say you learn a new thing everyday! (If you are interested in linking Analytics and Webmaster tools there is more of my own thoughts and information up further on this page).

Check the screenshot of what the category "Search Queries" looks like from within a Webmaster Tools account (below) This is the first tab "Top queries" and uses as an example my own website's data.

From within a webmaster tools account this graphic is a screenshot of the Search Queries category

This is a screenshot of the second tab of the webmaster tools category Search queries, namely "Top pages".

Google Webmaster Tools Your site on the web Search Queries Screenshot

Screenshots on this page are copyright © 2018 Google Inc.
If this page is not helping then you must go to the fount...Google Webmaster Tools Help icon to indicate hyperlink opens in new tab (new window).
Also click to signup to get your own Webmaster tools account icon to indicate hyperlink opens in new tab (new window).


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