Google Webmaster Tools - Links to your site

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See below for screenshot and explanation of Links to your site.

Categories within Google's suite of Webmaster Tools

Here are the Google webmaster tools categories as they look when you are logged in (left).
Below is the same structure with clickable links which go to a Hard Web webpage with a screenshot of what is on that webmaster tools category page (in my own webmaster tools account).

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Webmaster tools - Your site on the web - Links to your site

Since the word "backlinks" is now the accepted word to denote "inbound links" or "incoming links" which means links on other websites which "link" or "point" to your website, I wonder why this category wasn't called "Backlinks"?

This tool has very useful lists of backlinks and some other useful metrics for example which page on your website is the "most linked to" or as the tools says "Your most linked content". It even has what the words of the text link or alternatively the words of the "alt" tag of the link that was directed towardss you r website.
"alt" is a part of the "img" (image) tag meant to describe the image or provide an "alternative" to the image (text description) in the case where the image is "turned off" in the browser or can't be seen for some other reason, Google likes this tag and insists we use it for SEO purposes and I would say this tool is part of our reward for using it!

See the Google webmaster tools Help page on "Links to your site icon to indicate hyperlink opens in new tab" (new window).
There is also a help page for the major category "Your site on the web icon to indicate hyperlink opens in new tab" (new window) which contains the help links to the 5 sub categories.

Check the screenshot of what the category "Links to your site" looks like from within a Webmaster Tools account (below).

From within a webmaster tools account this graphic is a screenshot of the Links to your site category

Screenshots on this page are copyright © 2018 Google Inc.
If this page is not helping then you must go to the fount...Google Webmaster Tools Help icon to indicate hyperlink opens in new tab (new window).
Also click to signup to get your own Webmaster tools account icon to indicate hyperlink opens in new tab (new window).

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07 5526 2939
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