More about the web design business Hard Web
not forgetting the blood and brains behind Hard Web - David Thatcher

Webmaster David Thatcher

David Thatcher (pictured) is a Gold Coast web designer who specialises in SEO, Google Ads Management and Responsive Web Design

I have been a website designer on the Gold Coast since 1999 when I began my own business initially called WEBEL WEBEL.
I have lived around the Surfers and Broadbeach areas since 1964.

I was influenced in my younger days by the punk rock ethic which I felt was about expressing yourself by doing it yourself.

My form of expression came with screen printing t-shirts beginning with surf and ski labels then rock bands like Devo, the Sex Pistols, Stiff Little Fingers, TISM etc. etc. I have printed over one hundred different T-shirts for myself and friends over the years and I loved doing it and wearing the T-shirts, maybe with a bit of a twisted message designed to shock.

The web came along and I was really excited by it's ability to reach a potentially huge audience (but it didn't matter if it was only your circle of friends) with whatever you had to say to them!

I thought the biggest potential was with personal homepages (check mine called Thatch's webpage which was first published in May 1998) whereby everyone would get in on it and have their own webpage to do with their personal lives and interests in much the same way that a T-shirt can "position you" in regard to repelling some people and attracting others.

Well... I think that has come to fruition finally with facebook and blogging but in general I believe I was wrong and the commercial aspect of the web is what has really taken off and people see it as too much trouble to learn HTML and maintain their own webspace.

But, I have taught HTML to quite a few clients and the ones that pick it up and learn how to update their own webpage get a lot more out of the web, I believe. So there! Now on to some (mostly) boring bits....

is a website design, SEO and SEM. business based on the Gold Coast since 1999.

I am the the Web Designer responsible for Hard Web and my name is David Thatcher.
Please call me on (07) 5526-2939 to arrange an appointment.

Yawn - more blah about the web designer David Thatcher

Air Guitar

For many years this photo (above) cost me a lot of unwanted traffic to hardweb.com.au.
It took me a little while to figure out why...
For years the image ranked #1 for the Google images search for "air guitar"
But it's not an air guitar!
It's a keyboard!?

I had an early start in Computer Science with a school subject in Grade11 (1980 Yowee). We learned Hardware and Software which is sort of interesting in that I know what AND, NAND, OR and NOR gates are as well as the IF...THEN,ELSE and the unforgettable GOTO statements are...

10 X=1
20 IF X=2 GOTO 60
30 PRINT "Go and get GOTOOED"
40 X=X+1
50 GOTO 20
60 END

Anyway we learned BASIC (Beginners All-Purpose Symbolic Instruction Code) and PASCAL (No Acronym - just a French Mathematician) which are now known as first generation Computer languages. We also learned technical stuff like bits, bytes and hexadecimal strings also those aforementioned hardware (CPU and memory) operator thingys called "gates".
We also dreamed of things like bubble memory icon to indicate hyperlink opens in new tab and used a Digital PDP-10 and cards and a card reader which are alas the computing methods of a bygone era.

Next I went on to the University of Queensland and did more computing (in a Commerce degree) and picked up a few more languages namely FORTRAN icon to indicate hyperlink opens in new tab and COBOL icon to indicate hyperlink opens in new tab which stand for FORmula TRANslation and something beginning with C and ending with Language.

You can verify my UQ qualification (Bachelor of Commerce) here, or anyone else's if you have their birth date.
My b-day is eighteen/twelve/sixtythree.
You have to put in your name, email and reason for checking, you can say employment or "other" then "other".
If you can't be bothered here is what you would find (I promise I didn't doctor it).
David Thatcher Bachelor of Commerce University of Qld verifcation screenshot

At UQ I also learned Structured Programming and M.I.S methodologies (management information systems) - sounds better if you say it slow... m e t h o d o l o g y, see Grandma I got an OLOGY! (Just don't ask me what it means).
About here I seem to remember hitting the wall, I mean Accounting, Finance and Computers are O.K if you're really into that sort of thing, but they can get a little boring.

I finished the course with six subjects from as many faculties, Anthropology ,English, History, Philosophy et AL.
Finally some life!
I saw programming as sitting at a computer screen and well...PROGRAMMING! and baby that was not for me.
Graphics were in their infancy (Space Invaders, Pong) and the Graphical User Interface (GUI) just wasn't important.
It was a matter of manipulating data whether it was the TAB (big computer science graduate employees back then), airlines, motels, govt, big companies or whoever.
To cut to the chase I became interested again about 15-20 years ago when graphic programmes and animation were getting better. Photoshop is a great programme and I felt an urgent need to learn it and that was the start of my web interest.

I always tell people HTML (Web programming language stands for Hyper Text Markup Language) is easy to learn and so is publishing web pages and that is true, but programmes like Photoshop, Dreamweaver and Illustrator take a lot of time to learn properly and then there are the yearly upgrades. What I mean is to be a complete web designer you need programming skills as well as graphics skills and although in the future I am sure they will be separate fields at the moment web designers need a lot of different skills.

My graphic experience started with screen printing T-shirts which I did professionally for two years and was followed up with courses in Cartooning, Animation and Graphic Design followed by a one year Certificate in Arts - Printmaking 1996 in which I specialised in Screen printing and Computer Art.

The web came up at the right time for me and the job of being a web designer consolidated a whole lot of interests and skills I already had and it has finally made computers fun to work with.

In the web design/programming field I am adept at programming in HTML5 and CSS3, I can program JavaScript and can write my own PHP for form processing but to code an entire PHP/MySQL database driven website would take me too long.
If a client wanted it I would pick something off the shelf and customize it for them.

I love responsive web design because it is a great challenge, web world is always changing and people like me scramble to keep up with the changes, so far I have avoided App programming though.
For graphics I use Photoshop CS6 and for web design I use Dreamweaver CS6.

There are a lot of other programs that I have used i.e. Illustrator, Flash, but I wouldn't say I was an expert user which I am with the programs I have mentioned which I use almost everyday.

I probably have put the most extra energy into learning Google and how do you learn Google?

Getting old and making friends with Google

control shift double click it's totally intuitive

Is it?

In the last 8 or so years my computing and web design direction has leant towards all things Google and I am getting a lot of satisfaction from learning more about Google's exciting and ever expanding line of (mostly free) products such as Google Analytics, Google Search Console (formerly webmaster tools), and Google Docs to name a few.

My business is now a Google Partner and I have the Google Analytics IQ qualification and all in all I am very happy knowing a lot about what Google offers the world in terms of search, search and display advertising and cloud solutions.

I am a member of the Australian arm of the Google Engage for Agencies program and have been to all 5 Google Engage seminars which are regularly held in Brisbane and a few other Australian capital cities.
I have now met and made friends with many fellow web developers and quite a few Googlers, I love these contacts and I learn so much at every Engage conference that it is easy to take the day off and travel to Brisbane to have my head expanded by the latest and greatest Google innovations.

Even though sometimes I don't necessarily have the spare time I have never regretted a minute of the time.

I also own Google hardware like the Nexus 7 tablet and Motorola (owned by Google) Defy+ smartphone which I also think are pretty good products and not too pricey which is what I don't like about Apple.

Thanks for listening!
Look below, gosh!, a social media widget.
No Mr Linkedin I am not in Brisbane and the Gold Coast is a pretty big place so please get your act together and let us be from the Gold Coast!

If you are a current customer and would like an embedded Linkedin profile (as above) or any similar social media widget you want to embed into one of your webpages then please ask me about it.



Author: David Thatcher

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Google Partner status
In 2011 Hard Web first qualified to become a Google Partner after passing the required exams in Dec 2010. I stayed current for 4-5 years which required multiple yearly exams and because my business didn't actually make much money from setting up and managing Google Ads campaigns in proportion to how difficult it was to stay up with the game and to stay certified, I let the certification lapse and lost my partner status.
Good news is that Hard Web has now requalified (on Sat 27th October 2018) and is now a Google Partner again!
Here is the Google Partner badge which you can click on to see my Google Partner details (even though the cursor doesn't turn into a pointer?).

As a Google Partner, I have to have a disclaimer on every page that I show the badge to say that:
Hard Web's SEO services are not verified or endorsed by Google. This is part of the Google Partner rules as follows.

“You cannot show the Partner or Premier Partner badge on any materials, such as websites, that advertise Search Engine Optimization (SEO) services without a prominent notice saying such SEO services are not verified or endorsed by Google.”

Also see more information from Google about working with third party partners like Hard Web.
The document that is linked to is also known as the Google disclosure document and is a requirement of being an Google Ads reseller.

To enquire about Google Ad campaigns for your business or Web Design or SEO
Please call Office: (07) 5526 2939
or Mobile: 0401 352 269

or email
Thank you.
Established in 1999 2019 will be Hard Web's 20th year of trading!
Hard Web is now in it's 19th year of trading on the Gold Coast!
The Web is now being served in many different hardware devices including tablet, mobile phone and ultrabook
The Web is now being served in many different hardware devices including tablet, mobile phone and ultrabook...
contact Hard Web to find out how you can optimise your website to suit different delivery devices.
Top 3 useful Google list pages which list a lot of other related Google services
(All Google links below open in new tabs or windows)
Google Help icon to indicate hyperlink opens in new tab lists Google help pages for all Google products
Google Product Forums icon to indicate hyperlink opens in new tab lists all help forums
Google History icon to indicate hyperlink opens in new tab lists many of your interactions with Google. You can listen to all of the voice searches you have ever made!? Spooky.

Top 15 free Google business products

Calendar icon to indicate hyperlink opens in new tab (and tasks or reminders)
Chrome icon to indicate hyperlink opens in new tab (browser)
Gmail icon to indicate hyperlink opens in new tab (webmail)
Google Keep (notes)
Google Search icon to indicate hyperlink opens in new tab (Aussie ver.)
Google Analytics icon to indicate hyperlink opens in new tab (website stats)
Google My Business icon to indicate hyperlink opens in new tab (free business listing)
Google Search Console icon to indicate hyperlink opens in new tab (formerly webmaster tools - essential for SEO)
Google Plus icon to indicate hyperlink opens in new tab
Google Drive icon to indicate hyperlink opens in new tab (cloud base - includes the following 5 tools found within Drive
Google Docs icon to indicate hyperlink opens in new tab (cloud word processing)
Google Sheets icon to indicate hyperlink opens in new tab (cloud spreadsheet I love it!)
Also see Google Slides icon to indicate hyperlink opens in new tab, Forms icon to indicate hyperlink opens in new tab and Drawings icon to indicate hyperlink opens in new tab (Drawings is within Docs).


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Call 07 5526 2939 or 0401 352 269