Hard Web can setup and monitor a finely targeted Google Ads campaign for your Gold Coast business and tailor Google Ads for a local, regional, state, national or global market.
The job of Google Ads management involves many factors but most important is keyword research to target the words you want to pay for and which when a user types or speaks them into Google search will trigger your Google Ads ad to appear on the resulting Google results page.
Other important factors that make up diligent management include daily budget optimisations (the most targeted clicks for the money you spend), monthly cost estimation, writing the Google Ads Ad text that appears on the Google results page, keyword bidding, landing page optimisation, and many other aspects of the Google Ads procedure which may take you weeks or months to fully understand.
By properly targeting your Google Ads campaign you save money and get many more "real" leads instead of paying for visitors to your website who are not eligible prospects.
SEM stands for Search Engine Marketing and refers to paid advertising on the internet.
I have been individually certified since Dec 2010 in Google's main SEM product: Google Ads. I am individually qualified in two of the three "specialist areas" of Google Ads namely Search Advertising and Reporting and Analysis (which is no longer offered as a specialist area).
In 2018 the the other specialist streams of Google Ads are Display, Shopping, Video and Mobile.
This means that I am able to professionally manage your Google Ads campaign and will maximize your Google Ads campaign's effectiveness.
In November 2011 my business Hard Web AdPad first qualified to be a Google Partner, then in Oct 2018 I have requalified after letting it lapse for a few years and now in Feb 2020 it has lapsed again.
My aims as your Google Ads manager are many but the basic aims are to try to make your Google Ads dollar spend go further by properly targeting the campaign to real prospective customers of your business (avoiding clicks by non-prospects).
I will also try to reduce the CPC (cost per click) which on a fixed daily budget, means that you will have more prospects clicking on your Ad.
Typically other parts of the job of Google Ads management might entail:
At first I thought I was going to have to resit the Partner exams early but Benjamin Mangold of Loves Data set me straight in his Google+ post.
The new "Google Partners" requirements are similiar to the previous with a couple of bizarre twists, well at least the terminology is bizarre, we have healthy, invest, serve and pledge?
I am interested in my "signals" being "looked at" by Google (see heading "Serve your customers" below ) but knowing Google it will be an automated assessment. If it was a real manual assessment some of the bigger players in Google Ads Management like Sensis might be found wanting I think.
Below is excerpted from this Google help page.
To earn the Partner badge, your company must fulfill these requirements:
I am happier with my own pledge below AND it has better English than Google's pledge above...
I promise to try to keep up with the continuous changes to Google Ads and to apply the best and most up to date Google Ads techniques that will keep my clients ahead of their competition and to try my best to help their businesses meet their goals during the time their Google Ads account is under my control
So help me Goo.
SEM is Search Engine Marketing whereas SEO is Search Engine Optimisation.
SEM is where you pay search engines such as Google to get your Ads placed on the search engine results pages (and other places) and SEO is where you pay me to try to improve your rankings in the "free" or "organic" listings.
Adwords is a Google SEM product, in fact it is the world's biggest SEM product.
Here is my official Google Academic Record that shows I am Google Ads Qualified - Search Advertising and in Nov 2011 Hard Web qualified to become a Google Partner, which lapsed a few years later, then in Oct 2018 I requalified to be a Google Partner again but now in Feb 2020 it has lapsed again.
I offer Google Ads campaign optimization to my customers and other Gold Coast small businesses that require Google Ads setup or optimization.
Google Ads is a huge part of online marketing and for many products and services it is is quickly becoming the biggest part of a companies "marketing mix".
My advice is not to wait for the biggest opportunities to pass, get on the Google Ads freight train now because being early is a very good idea...otherwise you may get "rolled" by your competitors who did get on early...I am seeing smaller companies leapfrog established businesses because of their early dedication to learning about how Google Ads can work for them.
I don't believe Google Ads works efficiently "out of the box" and you can waste a lot of money on clicks that are not targeted to your prospective customers.
I still offer SEO services but will also be advising on SEM which in general will get results much quicker than SEO.
I believe Google Ads clicks will be cheaper if the website has some SEO applied to it and generally I do some SEO on a website before I start the Google Ads because it improves the Quality Score QS of the keywords which lowers the cost per click CPC.
Quality Score QS is an Google Ads measurement of correlation of particular parts of an Google Ads campaign such as the keywords, the Ad text and the landing page and the higher their correlation the higher the QS which means lower costs per click which we can all agree is very desirable!
If you are confused about all of this please call me on 5526 2939 and I will explain the costs and benefits of the two similiar services.
|Criteria||Partner badge [current]||Partner badge [by end-June 2020]|
A company needs 1 user certified in Google Ads who has admin or standard access to the company’s Google Ads manager account or any account linked to the company’s Google Ads manager account that is registered for using Google Partners.
Learn more about making user certification count toward a company’s Partner badge.
|A company needs to have at least 50% of its eligible users earn updated certifications from Skillshop. Learn more about the Google Ads certification|
|Spend||Meet a 90-day ad spend requirement of $10,000 across your managed accounts to show that your company has a healthy amount of activity.||Meet a 90-day ad spend requirement of $20,000 across your managed accounts to show that your company has a healthy amount of activity.|
Meet the performance requirement by delivering solid overall ad revenue and growth and maintaining and growing your customer base.
Partners evaluates the client accounts linked to your manager account during an 18-month period. Partners requires at least 12 months of spend activity in your manager account.
Meet the performance requirement by using Google Ads effectively to set up and optimally run campaigns to maximise outcome.
Access your 'Recommendations' tab to see the actions that you can take to improve your performance. Note: We evaluate the optimisation score without dismissed recommendations for the company performance requirement.