Get a Professional Google AdWords Account setup and AdWords Campaigns managed by a genuine Google Partner
Hard Web specialises in serving the needs of small to medium sized local Gold Coast businesses on a personal level

Google AdWords at the top and in the right hand gutter column on a typical Google SERP (search engine results page) in Oct 2015

This is an image of a typical Google search engine results page (or SERP) showing AdWords text Ads and organic listings in Oct 2015.
See an older Moz article about the anatomy of a Google SERP which is a bit out of date because Google is always playing around with it's SERP.
See a more recent article showing some recent changes to the "anatomy of a Google local search results page".

Hard Web can setup and monitor a finely targeted Google AdWords campaign for your Gold Coast business and tailor AdWords for a local, regional, state, national or global market.

The job of AdWords management involves many factors but most important is keyword research to target the words you want to pay for and which when a user types or speaks them into Google search will trigger your AdWords ad to appear on the resulting Google results page.
Other important factors that make up diligent management include daily budget optimisations (the most targeted clicks for the money you spend), monthly cost estimation, writing the AdWords Ad text that appears on the Google results page, keyword bidding, landing page optimisation, and many other aspects of the AdWords procedure which may take you weeks or months to fully understand.

Letting Hard Web optimize your AdWords accounts will first save you time and then when AdWords is running efficiently it will save you money.
In some cases Hard Web has saved hundreds of our client's marketing dollars per week. Those cases are when AdWords has been running for some time but was originally set up incorrectly and with insufficient research and monitoring so wasted clicks abound.

By properly targeting your AdWords campaign you save money and get many more "real" leads instead of paying for visitors to your website who are not eligible prospects.

SEM stands for Search Engine Marketing and refers to paid advertising on the internet.
I have been individually certified since Dec 2010 in Google's main SEM product: Google AdWords. I am individually qualified in two of the three "specialist areas" of AdWords namely Search Advertising and Reporting and Analysis (no longer offered as a specialist area) the other stream of AdWords is Display Advertising.

This means that I am able to professionally manage your AdWords campaign and will maximize your Adwords campaign's effectiveness.
In November 2011 my business Hard Web AdPad also qualified to be a Google Partner, click on the badge on the right to verify this.

My aims as your Adwords manager are many but the basic aims are to try to make your AdWords dollar spend go further by properly targeting the campaign to real prospective customers of your business (avoiding clicks by non-prospects).
I will also try to reduce the CPC (cost per click) which on a fixed daily budget, means that you will have more prospects clicking on your Ad.
Typically other parts of the job of AdWords management might entail:

  • Setting up automated reports that verify the effectiveness (or not) of the AdWords campaign
  • Making sure the keyword lists are right for you and that the keyword "match type" is the best for your needs
  • Making sure the Ad text is compelling and contains keywords
  • Making sure the landing page contains keywords so the Quality score (QS) is raised which in turn lowers the CPC (Cost per Click)
  • If necessary, to split the Adwords Campaign into multiple campaigns and/or Ad Groups which helps analysis of it's effectiveness
  • Setting up a "conversion" or "goal" activity that denotes a desired visitor behavior such as buying or enquiring
  • Making sure the the geographic targeting is right for you

New AdWords "Partners" replaces AdWords Certified Partner Program

At first I thought I was going to have to resit the Partner exams early but Benjamin Mangold of Loves Data set me straight in his Google+ post.

The new "Google Partners" requirements are similiar to the previous with a couple of bizarre twists, well at least the terminology is bizarre, we have healthy, invest, serve and pledge?
I am interested in my "signals" being "looked at" by Google (see heading "Serve your customers" below ) but knowing Google it will be an automated assessment. If it was a real manual assessment some of the bigger players in AdWords Management like Sensis might be found wanting I think.

Below is excerpted from this Google help page.

To earn the Partner badge, your company must fulfill these requirements:

  • Run a healthy business:
    Your MCC needs to remain active with a minimum spend of $10k in at least 60 of the last 90 days.
  • Invest in your team:
    At least one member of your team must be certified in AdWords by passing at least two Google certification exams, including one fundamental and one advanced exam.
  • Follow Google best practices:
    Demonstrate in your accounts that you've mastered the essentials covered in the Google certification exams and that you are effectively managing your clients' campaign performance.
  • Serve your customers:
    We look at signals that indicate your clients are receiving excellent service, such as account activity, client retention, and whether you are making the most of their budgets, big or small.
  • Take the Partner's Pledge:
    Be a champion for by helping businesses succeed online every day.

I am happier with my own pledge below AND it has better English than Google's pledge above...

I promise to try to keep up with the continuous changes to AdWords and to apply the best and most up to date AdWords techniques that will keep my clients ahead of their competition and to try my best to help their businesses meet their goals during the time their AdWords account is under my control

So help me Goo.

SEM using Google Adwords

SEM is Search Engine Marketing whereas SEO is Search Engine Optimisation. SEM is where you pay search engines such as Google to get your Ads placed on the search engine results pages (and other places) and SEO is where you pay me to try to improve your rankings in the "free" or "organic" listings.

Adwords is a Google SEM product, in fact it is the world's biggest SEM product.

Here is my official Google Academic Record that shows I am Google Adwords Qualified - Search Advertising and since Nov 2011 Hard Web is also a Google Partner.

I offer Google AdWords campaign optimization to my customers and other Gold Coast small businesses that require AdWords setup or optimization.
AdWords is a huge part of online marketing and for many products and services it is is quickly becoming the biggest part of a companies "marketing mix".

My advice is not to wait for the biggest opportunities to pass, get on the AdWords freight train now because being early is a very good idea...otherwise you may get "rolled" by your competitors who did get on early...I am seeing smaller companies leapfrog established businesses because of their early dedication to learning about how Google AdWords can work for them.
I don't believe Google AdWords works efficiently "out of the box" and you can waste a lot of money on clicks that are not targeted to your prospective customers.

I still offer SEO services but will also be advising on SEM which in general will get results much quicker than SEO.
I believe AdWords clicks will be cheaper if the website has some SEO applied to it and generally I do some SEO on a website before I start the AdWords because it improves the Quality Score QS of the keywords which lowers the cost per click CPC.

Quality Score QS is an AdWords measurement of correlation of particular parts of an Adwords campaign such as the keywords, the Ad text and the landing page and the higher their correlation the higher the QS which means lower costs per click which we can all agree is very desirable!

If you are confused about all of this please call me on 5526 2939 and I will explain the costs and benefits of the two similiar services.

Author: David Thatcher

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AdWords News
AdWords soon to target lists of individual email addresses
This is going to be big!
Apart from privacy concerns being able to target existing customers by their email addresses sounds like a nice idea and sounds like Google is trying to combat the better social targeting that Facebook advertising may have?
See the Google announcement on their blog.

Trust in search ads in increasing according to a Nielsen study and that is a good thing for advertisers using Google AdWords.
See reports from Search Engine Land and Marketing Land.

Hard Web is a Google Partner click to see Hard Web listing on Google Partner search

In 2011 Hard Web qualified to become a Google Partner.
To enquire about AdWords, Web Design or SEO
Call Office: (07) 5526 2939
or Mobile: 0401 352 269

or email
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Call 07 5526 2939 or 0401 352 269