SEO Gold Coast - Search engine optimization

SEO - Search Engine Optimization

SEO is the practice of improving the ranking of websites in the search engines particularly the biggest SE - Google and also to a lesser extent Yahoo and Bing which are soon to be combined.

I aim to improve the rankings for your website for the keywords that I have researched to be of high volume (lots of people use the keywords) and closely aligned with the actual services or products you are selling.

I provide SEO for not only new websites but existing websites where I didn't design the initial website. Search engine optimisation (or optimization) is a special area of interest and one where I have had some spectacular results for my clients (even if I do say so myself!)

Google Analytics

Since I have gained my Individual Qualification in the Google Analytics (GA) application I have applied GA to many sites and it is simply the best tool for analysis of the way visitors get to your website and what they do when they get there.
The hard data of how the potential customer is interacting with your website, which is YOUR BUSINESS online, is an invaluable source of information for how to improve your website in the many ways it can be improved.

All new websites of mine get the GA and SEO treatment but I am dying to apply my new knowledge to some of the older websites I have done over the last 10 years.

Google Adwords

Adwords is a Google product where you pay for your ads to turn up on Google search engine results pages (SERPs) and other websites in the Google affiliates network.
I am studying at the moment to gain my Google Adwords qualification and will soon be offering this service to my customers. At the moment I prefer to concentrate on SEO and improving so-called "organic" rankings (organic = unpaid listings in Google search results).

What is SEO?

SEO (Search Engine Optimisation) is altering a webpages code, content and structure to help a search engine such as Google, to be able to index (rank) the website accurately against it's competition.

The aim of SEO is to get the top rankings for as many targetted keywords as possible. It is fairly difficult and quite time consuming but I believe it is the best money a customer of mine can spend with me as my SEO methods have worked consistently for years and are stilll working well.

I am basically following the guidelines set out by the search engines as well as keeping up to date with what the SEO community is speculating about what is happening in the ever-changing world of SEO.

See Google employee Matt Cutts blog
and the Google webmaster blog
and I like the SEO sections of WebPro News and Site Pro News as well.

This page has another definition of SEO and some SEO myths and an explanation of some good SEO practices that I try to follow.