SEO Gold Coast - Search engine optimization SEO - Search Engine Optimization
SEO is the practice of improving the ranking of websites in the search engines particularly the biggest - Google and also to a lesser extent Yahoo and Bing which are soon to be combined.
I can improve the rankings for your website for the keywords that we have researched to be of high volume (lots of people use the keywords) and that are closely aligned with the actual services or products you are selling.
I provide SEO for not only new websites but existing websites where I didn't design the initial website. Search engine optimisation (or optimization) is a special area of interest and one where I have had some spectacular results for my clients (even if I do say so myself!)
The 2 parts of SEO
The job of SEO can be divided into two parts called:
On-page SEO
This involves optmising the actual website and all of it's 'pages' including the page's underlying HTML code and also the text and pictures that make up the website that everyone can see.
Off-page SEO
This is more dificult and involves managing the websites "popularity" and "relevance" which are Googly terms meaning how much other websites "like" the website we are trying to optimise. It boils down to how many other "popular" websites or blogs "link" to our website that we are optimising.
Getting a link (or hyperlink) to your website has certain rules that Google insists we follow, for instance we are not allowed to buy links to increase the website's popularity. This is against Google's guidelines for SEO.
The website has to earn it's popularity!
Google Analytics
Since I have gained my Individual Qualification in the Google Analytics application (here is proof of my Analytics IQ qualification here) - I have applied Google Analytics to many sites and it is simply the best tool for analysis of the way visitors get to your website and what they do when they get there.
The hard data of how the potential customer is interacting with your website, which is representing your business online, is an invaluable source of information for how to improve your website in the many ways it can be improved.
All new websites of mine get the GA and SEO treatment but I am dying to apply my new knowledge to some of the older websites I have done over the last 10 years.
SEM using Google Adwords
Adwords is a Google SEM product.
SEM is Search Engine Marketing whereas SEO is Search Engine Optimisation.
SEM is where you pay Google to get Ads placed on the search engine results pages (and other places) and SEO is where you pay me to try to improve your rankings in the "free" or "organic" listings.
Here is the official Google Profile that shows I am Google Adwords Qualified - Search Advertising and I am now offering this service (SEM) to my customers.
I am still offering SEO services but will also be advising on SEM which in general will get results quicker than SEO.
If you are confused about all of this please call me on 5526 2939 and I will explain the costs and benefits of the two similiar services.
What is SEO?SEO (Search Engine Optimisation) is altering a webpages code, content and structure to help a search engine such as Google, to be able to index (rank) the website accurately against it's competition.
The aim of SEO is to get the top rankings for as many targetted keywords as possible. It is fairly difficult and quite time consuming but I believe it is the best money a customer of mine can spend with me as my SEO methods have worked consistently for years and are stilll working well.
I am basically following the guidelines set out by the search engines as well as keeping up to date with what the SEO community is speculating about what is happening in the ever-changing world of SEO.
If you want to learn grasshopper first you must seek the SEO Bible namely the Google Search Engine Optimization Starter Guide, remember there is no Google Search Engine Optimization Expert Guide!
Also see Google employee Matt Cutts blog
and the Google webmaster blog
and I like the SEO sections of WebPro News and Site Pro News as well.
This Hard Web webpage has another definition of SEO and some of Jill Whalen's SEO myths and an explanation of some of Jill Whalen's SEO practices
Jill is a bit of a myth-buster when it comes to SEO and I like her style but some things she tends to go over the top about like "Don't worry about H1 tags"
I don't agree with everything she says about SEO but in general I agree with a lot of her blah.
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