| This email newsletter can be found on
the web at http://www.hardweb.com.au/october05newsletter.html
Hello again HardWeb clients!
Sorry about the delay but web work has been BUSY!
I definitely haven't forgotten about you and this week I will talk
about two important things:
1. The Latest Trend in Web design
2. Part III of my Search Engine challenge.
The Latest trend in web design is definitely CSS which stands for Cascading
Style Sheets.
What is CSS?
CSS is a web-standard that is combined with HTML (Hypertext Markup Language)
to make webpages.
HTML is still the language to write webpages in but CSS is added to
HTML to improve it in a few different ways.
The wrapup is that CSS defines how a webpage looks in a separate document
called the Style Sheet.
This make the webpages smaller in file size so they load quicker - Good!
Also the author (you and me) has more control over how the webpage looks
and can change things like a heading colour
- across the whole webpage in one go without going to
each instance of it.
Hmmm is sounds complicated and frankly it is more complicated than
HTML but it has a new box of tricks that makes it hard to ignore. For
instance the scroll bars with colours on them is an example also the
way it handles outlines of boxes is better than plain HTML.
If you want me to advise you on a CSS revamp of your website please
contact me, the main difference will be the shorter loading times of
your webpages plus a few new visual tricks that can be applied.
Part III of Thatch's Search Engine Challenge!...
Hmmm....
Some of my results have slipped!
Down 10 places in NineMsn, Good in Google -Number 1 in Google Australia!,
down 5 and 6 places in Yahoo and up slightly in MSN.
I must admit I never did get around to tweaking the titles
of my webpages as I said I was going to do.
The good news is I am going to revamp my entire website over the next
two weeks and in that time change the Titles and the names of some of
my webpages.
Well that's the plan anyway, you can see I have started with the new
header on this page.
I think the big lesson here for everyone is to monitor your search engine
placement and to change the content regularly, apparently the search
engines like a page that is updated with new content regularly.
I don't know why I have slipped - maybe some of my competition has done
some tweaking of their own but the basics can never be ignored - that
is:
- Make sure that the keywords that you want to be found with e.g
web design , ARE IN in the content of your webpage somewhere near
the top
- Try to cultivate links to your website from other websites
- The Title of the webpage (blue bar across the top of the browser)
is important, make sure it is relevant to that webpage that is describes
and has some good keyword in it. (This page's Title is "Hard
Web October 2005 Newsletter")
- the actual webpage name is important so I should have a page hardweb.com.au/webdesigngoldcoast.html
instead of aboutus.html
Have a great summer everyone and here's what ©Dilbert
has to say about getting an early season tan...
cartoon from dilbert.com
warmest regards
David Thatcher
-----------------------------------
HardWeb for web design
thatch@hardweb.com.au
www.hardweb.com.au
07 5526 2939
0401 352 269
Home/Office Address
-- 25 Savoy Drive --
Broadbeach Waters Qld 4218
-----------------------------------
Go here
for the second letter on Search Engine Optimization
Go here for the first newsletter
about Search Engine optimization
Go here for another newsletter
about mail outs, keeping a list and offers of tutoring
go here for a newsletter about icons
and here for a newsletter about
how to do a signature and an offer about coloured scrollbars.
All info here is Copyright ©2005 David
Thatcher & HardWeb
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