New! Here is the official Google badge which clicks through to my profile page that shows I am a now a Google Adwords Certified Partner
Now that I have "Certified Partner" status, this supercedes to an extent my other profile page which shows that I am also Individually Qualified (see link below)
Google Adwords Qualified - Search Advertising
This is another Google page which shows my exam results in more depth, it includes that I have regained the Google Analytics Individual Qualification (it has an expiry time of 18 months and I made sure to renew my qualification before that time was up)
Here is another Google page (last one I promise) which lets you search for people all over the world (or just Australia) with certain Google Qualifications (good for checking for dodgy operators!)
Go to Google Testing Center and click on this graphic at the bottom of that page:
Please allow me to introduce myself.
My name is David Thatcher.
I am a web designer.
I am also:
- Google Analytics Qualified
- Google Adwords Certified Partner
- Established and ongoing since 1999
I don't:
- "Resell" hosting
- have "Lock-in" Contracts
- Sub-contract my work to overseas labour
I do:
- Web design using Dreamweaver
- Web graphics using Photoshop
- Search Engine Optimisation (SEO)
- Search Engine Marketing (SEM)
- Google AdWords Management
- Google Places (Maps) Optimisation
- Google+ pages for business
- Mobile websites and AdWords Ads for mobiles
- use Google Webmaster tools
- Content Management Systems (CMS)
using WordPress & DIY Themes Thesis
- Have 2 cats
- Have a lot of experience building websites
for Gold Coast businesses beginning in 1999
Become a fan of Hard Web's Facebook page
...or just like my Facebook blog..
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 Established on the Gold Coast for over 12yrs HardWeb is a web design , SEM & SEO business run by David Thatcher (me).
I specialise in all things Google and my business Hard Web is a Google AdWords Certified Partner and I am also Google Analytics IQ certified.
I will custom design a professional website for your business which will generate new leads for you via search engines such as Google©.
This will make your business more money by getting you more leads for you to convert into customers so you can generate more profit.
Simple!
How will Hard Web get you more customers?
Good Question!
The answer is by making you a Google friendly website that will rank highly in Google searches for your targeted keywords.
Also if you choose I will set up a Google AdWords campaign for your website to get immediate clicks while the SEO strategy is building.
SEO is Search Engine Optimisation
I love doing SEO as it is very satisfying to see visitor traffic grow as a result of my work and if my client has a good business they will make a lot more money from the new customers that this low cost form of advertising generates.
I have had some great SEO results for my clients which have lead, in some cases, to dramatic turnover increases for their businesses.
SEO is the practice of raising your website's natural or organic rankings (not the paid or sponsored listings) in the search engines (mainly Google) for targeted keyword search results.
I have done SEO on both new sites that I have designed and on pre-existing websites that I did not design and after 12 years I believe my SEO work is amongst the best and cheapest on the Gold Coast!
Being able to use the Google Analytics tool to accurately measure the visitor traffic and record which search queries that the visitor used to find your website is one of the major reasons why I am good at SEO.
Being able to test different SEO (or SEM) practices and then see if they work or not defines a new "scientific" testing method behind the Advertising $ spend.
New advertising is SEO together with SEM (the most successful SEM product is Google AdWords). The future of advertising is this is much better than old forms of advertising because the results can be measured accurately.
Ring me now on 5526 2939 to discuss how I can improve your rankings for the big 3 search providers, Google©, Yahoo© and Bing©.
NB. Because of the volume of Google's users, getting a ranking of say 5th in Google will generate a lot more visitor traffic than even the combined traffic generated by a #1 rank in both Yahoo and Bing.
My knowledge of what works in SEO (and what doesn't work) is based on my own SEO strategies that have been refined and ultimately proven successful for me and my clients over the last twelve years.
My web design clientele & portfolioSee BELOW for websites designed by me (some are SEO only).
Please contact them for any reviews or references.
See also my cheap web design prices which are very competitive.
My typical web design clients are people who need a professional custom website designed cheaply, quickly and efficiently.
I design websites for the business sector in areas such as manufacturing, professional, service related, retail or tourism related but I have also made webpages for schools, clubs, individuals and other non-business customers.
About Hardweb
I have been a self employed full time web designer since 1999 and currently work from a home office at:
25 Savoy Drive Broadbeach Waters
Gold Coast, Qld, 4217 Australia.
Previously I web designed from premises in Surfers Paradise (4 yrs) then Broadbeach (1yr).
Please call me now on (07) 5526 2939 to find out how I can grow your business by generating new leads from good search engine rankings for your website!
SEM - Google Adwords Management
SEM stands for Search Engine Marketing and refers to paid advertising on the internet. I have been certified since Dec 2010 in Google's main SEM product: Google AdWords. I am individually qualified in one of the three "specialist areas" of AdWords namely Search Advertising, the other two areas of study are Reporting and Analysis and Display Advertising.
This means that I am able to professionally manage your AdWords campaign and be able to maximise the Adword's campaign's effectiveness.
My aims as your Adwords manager are many but the basic aims are to try to make your AdWords dollar spend go further by targeting the campaign better to a real prospective customer of your business (avoiding clicks by non-prospects).
I will also try to reduce the CPC (cost per click) which on a fixed daily budget, means that you will have more prospects clicking on your Ad.
Typically other parts of the job of AdWords management might entail:
- Setting up automated reports that verify the effectiveness (or not) of the AdWords campaign
- Making sure the keyword lists are right for you and that the keyword "match type" is the best for your needs
- Making sure the Ad text is compelling and contains keywords
- Making sure the landing page contains keywords so the Quality score (QS) is raised which in turn lowers the CPC (Cost per Click)
- If necessary, to split the Adwords Campaign into multiple campaigns and/or Ad Groups which helps analysis of the effectiveness
- Setting up a "conversion" or "goal" activity that denotes a desired visitor behaviour such as buying or enquiring
- Making sure the the geographic targeting is right for you
My new business name and logo for that side of the business is AdPad. The new AdPad website is in a blog format using Wordpress and the theme creator Thesis by DIY Tools which I am using to offer CMS websites (Content Management System) to my customers who want them.
You can say you like the Hard Web website (below)...Even if you don't!
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 It's my Web Design Portfolio!
See some of my newest websites and some of the websites I designed way back when I first started my web design business Hard Web in 1999.
What is Google Webmaster Tools?
Here I explain the 23 categories of tools within webmaster tools. What they do and what use they are. Also screenshots and information about each category and tool within the webmaster tools suite.
New page I just researched about Issues with Google Places for business lisitings and implications for SEO
See some of my self-hosted
streaming videos that are easy and cheap to embed on your website and are less fuss than Youtube.
Here are some free web design tools I have been using lately.
Please "Plus One" Me!
(Google's Measure of Approval)
Here is another Google vote of confidence (below)
Google+ for business badge
Click to check it out
 You can email me using your mobile phone using this QR code (left) which contains my email address or you can click on it to go to my contact page.
Hard Web believes:
- the content of each webpage on your website, that is the text, photos and graphics must represent YOU and must reflect the "personality" and "life" of your business
- the website will quickly describe how you are different from, and why you are better than, your competition
- the website must be constantly trying to improve it's rankings in Google for targetted high volume search keywords that will get you new customers day in and day out for a fraction of the cost of other forms of advertising
- the website must be trying to communicate a message, your message, it only needs good simple website design to do this
- If possible the website should use professional photography and employ a professional copywriter, if that is not possible then you must put your best team together and they must spend a good amount of time on the job of writing some compelling sales copy for the website
- You must conjure a convincing argument as to why your prospective customer should use YOU rather than your competition
- Your website can't talk (unless you use a video presentation which is a good idea!) so the website copy must "sing" to the customer the music they want to hear...there are no shortcuts to good salesmanship
- Salesmanship is the art of selling, the website must exude your salesmanship
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