• Why use Responsive Web Design?Why use Responsive Web Design?
  • Challenge of Responsive Web DesignChallenge of Responsive Web Design
  • What is Responsive Web Design?What is Responsive Web Design?
  • Contact David Thatcher of Hard Web - Just like they did!Contact David Thatcher of Hard Web - Just like they did!

Gold Coast web design professional since 1999
Search marketing specialist via SEO & SEM - AdWords Management

Webmaster David Thatcher Hard Web Gold Coast

David Thatcher web designer, SEO and Google AdWords campaign manager Gold Coast
Photo: Brobes

is a web design, SEO and Google AdWords Management business based on the Gold Coast in Qld since 1999.

I am the Hard Web proprietor and my name is .

I am motivated by wanting to help my customers make more money by getting them more leads for a cheaper price per lead than any other method (except referral).
In business having more customers usually equals higher profits, and more money coming in can ensure a business has longevity, stability and importantly can afford the time to explore it's own possibilities.

I have been a self-employed web designer since 1999 and I specialise in responsive web design and all things Google. My business Hard Web is a Google Partner and I am also Google Analytics IQ certified.

I will custom design a professional "responsively designed" website for your business which will generate new leads for you via search engines such as Google which is the big player in the search market, but also Bing/Yahoo who are now merged for search purposes.


Some definitions

SEO
stands for search engine optimisation and means trying to improve your website's ranking on the SERP's. or search engine results pages.

RWD or responsive web design is a web design technique or method used in making a webpage that will fit on both small and large windows (or viewports) such as a mobile phone or wide screen TV.
More about What is Responsive Web Design?


RWD uses the latest web standards CSS3 and HTML5 and surprisingly Google has given the nod to responsive web design.
Google says it prefers RWD than the other option which is having two websites, one for mobile phones and one for everything else.



Having a website that is listed on the organic (free or unpaid) listings of search engines will make your business more money by getting you more leads for you to convert into customers so you can generate more profit.

I do not require my customers to agree to any lock-in contracts and I proudly do all the web work myself and do not sub contract any design, SEO or SEM work to overseas labour.
I do not resell hosting or domain name registration but can organise that for you with all registrations in your name, you retain all codes and can transfer all services I provide to other providers if you desire or if I die in a fiery auto crash.

I recommend certain hosts and registrars but I am not responsible for their failures and outages.

The only reselling agreement I have is with my preferred e-commerce provider Bigcommerce who I get a small monthly percentage from.
I believe the Bigcommerce hosted e-commerce system is better than any other solution I have tried and is easy enough for someone with time on their hands to complete themselves EXCEPT for the SEO.

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Use the form below to submit your website for a free SEO, web design or Google AdWords assessment.

 * Name:

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How will I get you more leads?

Search Marketing is advertising on Search Engine Results pages (or SERPs)

Search Marketing is advertising on search engine results pages or SERPs.

The answer is by making you a Google friendly website that will rank highly in Google searches for your targeted keywords, this is called SEO or search engine optimisation.

Also if you choose I will set up a Google AdWords campaign for your website to get immediate "clicks" (visits) while the SEO strategy is building.
This is called SEM or search engine marketing.

Together they are called search marketing and the link is that you are advertising your business on the search engine results page (or SERP).

SEO is free advertising and SEM is paid advertising.

SEO is Search Engine Optimisation

I love doing SEO as it is very satisfying to see visitor traffic grow as a result of my work and if my client has a good business they will make a lot more money from the new customers that this low cost form of advertising generates.

I have had some great SEO results for my clients which have lead, in some cases, to dramatic turnover increases for their businesses.

SEO is the practice of raising a website's organic rankings for a targeted list of search words and phrases.
Organic results are also called 'natural', 'not paid' or 'free' listings and are not to be confused with the 'paid' or 'sponsored' listings.

I have done SEO on both new sites that I have designed and on pre-existing websites that I did not design and I believe my SEO work is amongst the best and cheapest on the Gold Coast!

Being able to use the Google Analytics tool to accurately measure the visitor traffic and record which search queries that the visitor used to find your website is one of the major reasons why I am good at SEO.

Being able to test different SEO (or SEM) practices and then see if they work or not defines a new "scientific" testing method behind the advertising dollar spend.

The so-alled "new advertising" which is basically online advertising is made up of SEO together with SEM with the most globally successful SEM product being Google AdWords.

The future of advertising is online because of user volume and it's superiority as a method of advertising lies in it's ability to measure it's results and use metrics such as ROI (return on investment) in a more meaningful way.
A new advertising metric called cost per conversion essentially tells an advertiser how much it cost to get a sale which is pretty much the holy grail of advertising.

David Booth asks us the question "If you sell a product for $10 with a margin of $2 and your Google AdWords cost per conversion is $1 then how much would you budget to spend on Google AdWords?".

The answer is that you would budget an unlimited amount or as much as you could afford to spend - because every dollar you spend on Adwords gives you $1 in profit.
This would be subject to the law of diminishing returns but I hope you understand the amazing potential of being able to accurately apply this metric to an online business.

Ring me now on (07) 5526 2939 to discuss how I can improve your rankings for the big 3 search providers, Google©, Yahoo© and Bing©.
NB. Because of the dominant (< 90%) percentage of search engine user market share of Google's users in Australia, getting a ranking of say 4th or 5th in Google will generate a lot more visitor traffic than even the combined traffic generated by a #1 rank in both Yahoo and Bing.

My knowledge of what works in SEO (and what doesn't work) is based on my own SEO strategies that have been refined and ultimately proven successful for me and my clients over the last 14 years.

 

See some of the latest news about SEO, Hummingbird, Semantic search and other SEO issues.

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Social Marketing for business - 1

Google+ is now part of Google My Business

Google Places is now gone and Google My Business is an umbrella name for accessing Google+, Analytics and your YouTube channel as well as Google+ insights and you can start a hangout there too.

Having a good Google+ business page has massive repercussions for the way Google lists you on the Google SERPs (seach engine results pages) including both your AdWords listings and your organic listings.

One of the boosts you get is from an extra line in the SERP which outlines who has publicly recommended your business, see an example from a customer of mine below.
Google SERP showing Google+ social annotation to the organic listing


Your Google+ page is also very important because it handles reviews of your business and your Google map listings which are now fully being administrated by Google+ after a transition time when the map listings contained blended results from Google Places and Google+ pages.

Your Google+ business page is separate but can be linked to your Google+ personal profile which I recommend because it the personal Google+ page can also enhance your Google SERP listings with an article byline as this screenshot below shows.
Please note that as of early July 2014 the profile picture is no longer shown for reasons not specified by Google.

Screenshot showing Google+ profile authorship benefits of profile picture and article byline


There are many other reasons why you should have an optimised Google+ page for your business and I can help you get the small shield which says "verified local business" which means your Google map listing is more likely to show up for relevant searches and be listed in a higher position.

For help with your Google+ local business page, the new Google My Business interface and a properly integrated Google+ personal profile page please contact me call 07 5526 2939.

You can also start by going to the Google forum regarding Google+ for business and the new Google My Business.


Google+ embedded post experiment

The integration of your Google+ page whether local business, brand or company is now essential and non-negotiable for search engine optimisation success.

Social Marketing for business - 2

Facebook

Facebook is the world's leading social networking website and has changed over time to accomodate business interests.

I recommend you have a Facebook business page linked to your Facebook personal profile and you can treat your Facebook business page as your business blogging page where you make announcements and offers.

You can however opt to just have a Facebook business account without linking it to a profile.

Please visit the Hard Web Facebook page where you can see the page but you can only interact with the page and for instance, 'like' Hard Web...but only after you sign in or sign up to Facebook which is their way of enticing you to join Facebook.

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Social Marketing - personal

Facebook and Google+ don't require you to have a personal profile linked to your business page but I advise that you do link your FB or G+ personal profiles to your business pages and that your FB and G+ business pages have your website listed and "linked" in the case of Google+ because you get a small tick saying "linked website" which is another symbol of trust.

Having the linked website tick increases the trust factor of your website and establishing trust has always been a big issue for your website to overcome on your behalf.

My web design clientele & portfolio

See my portfolio of websites designed and/or optimised by me.
You may contact them for any reviews or references.

See also my cheap web design prices which are very competitive.

My typical web design clients are people who need a website that is optimised for search, professionally designed and needs it fairly quickly.

I design websites for the business sector in areas such as manufacturing, professional, service related, retail or tourism related but I have also made webpages for schools, clubs, individuals and other non-business customers.

About Hardweb the web design business

I have been a self employed full time web designer since 1999 and currently work from a home office located at:

25 Savoy Drive Broadbeach Waters
Gold Coast, Qld,4218 Australia.

Previously I web designed from premises in Surfers Paradise (4 yrs) then Broadbeach (1yr).

See more about David Thatcher and Hard Web.

Please call me now on (07) 5526-2939 or on mobile phone 0401-352-269

to find out how I can grow your business by generating new leads from good search engine rankings for your website!

SEM - Google Adwords Management

SEM stands for Search Engine Marketing and refers to paid advertising on the internet. I have been certified since Dec 2010 in Google's main SEM product: Google AdWords. I am individually qualified in two of the three "specialist areas" of AdWords namely Search Advertising and Reporting and Analysis, the other area of study is Display Advertising.

This means that I am able to professionally manage your AdWords campaign and be able to maximise the Adword's campaign's effectiveness.
My aims as your Adwords manager are many but the basic aims are to try to make your AdWords dollar spend go further by targeting the campaign more accurately to prospective customers of your business and avoiding clicks by non-prospects.
I will also try to reduce the CPC (cost per click) which on a fixed daily budget, means that you will have more prospects clicking on your Ad for the same spend.

Typically other parts of the job of AdWords management might entail:

  • Setting up automated reports that verify the effectiveness (or not) of the AdWords campaign
  • Making sure the keyword lists are right for you and that the keyword "match type" is the best for your needs
  • Making sure the Ad text is compelling and contains keywords
  • Making sure the landing page and also the text of your Ad contain the keywords we are bidding on so the Quality Score (QS) is raised which in turn will make your Ad show higher on the SERP and also lower the CPC (Cost per Click).
  • If necessary, to split the Adwords Campaign into multiple campaigns and/or Ad Groups which helps analysis of the effectiveness
  • Setting up a "conversion" or "goal" activity that denotes a desired visitor behaviour such as buying or enquiring
  • Making sure the the geographic targeting is right for you - this is more difficult than you think because most of us living on the Gold Coast are treated as living in Brisbane by the geographic auto detecting ability of AdWords which may be the fault of Telstra rather than Google - I am not sure.

For more about AdWords Management for Gold Coast business.

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Bloggy bits

Here is a new video I made about using Google Handwrite to search on a mobile phone which recognises drawn letters on the screen with your finger.

I am a member of the Google Engage for Agencies program (Australia), note it is now called Google Partners.
I get to regularly listent to top speakers such as Mr. David Booth of Cardinal Path which is a large online marketing business in the U.S.A.
He has been a keynote speaker of the Google Engage (Australia) Master Classes which began in November 2011 and then came back three times to Brisbane in 2012 on 25th February, 11th July and 7th Nov.
The Google Engage seminars are really top knotch and I have learnt a lot from David Booth and the other speakers such as Stasia Holdren most of whom are not Google employees.
I always learn a lot from them and there is always 100% new material being presented which shows the huge growth and I must admit the complexity of the tools and products that Google continues to offer.

What is Google Webmaster Tools?

On these 23 pages (link above to introduction and below) I explain the 23 categories of tools within webmaster tools. What they do and what use they are. Also screenshots and information about each category and tool within the webmaster tools suite.

Self hosted video
See some of my self-hosted streaming videos that are easy and cheap to embed on your website and are less fuss than Youtube.

Here are some free web design tools I have been using lately.

Here is a javascript program that shows what the character codes (or unicode character entities) in the &#nnn format from &#1; to &#999; render in your webpage.




Author: David Thatcher

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News
Should small business should care about so-called native marketing?

"Native" is a relatively new buzzword and over complicates the issue if you ask me.

The whole concept of native advertising seems to blur the line between advertising and advertorial but then specifically says it is not trying to do that and that the advertising compenent should be explicitly marked as such.

I think they "protesteth too much" and this could be a slippery slope to hell and could spell the end of proper journalism.

See searchenginewatch.com article about native advertising which has a good free PDF download which doesn't require your email address.
Hard Web is a Google Partner click to see Hard Web listing on Google Partner search

In 2011 Hard Web qualified to become a Google Partner.
Also see information from Google about working with third party partners like Hard Web.
The document that is linked to is also known as the Google disclosure document and is a requirement of being an AdWords reseller.

To enquire about AdWords, Web Design or SEO
Call Office: (07) 5526 2939
or Mobile: 0401 352 269

or email
Use the form below to submit your website for a free SEO, web design or Google AdWords assessment.

 * Name:

 * Email

  Domain:

  Enquiry:

*Not a Newsletter Signup
The Privacy of your Information is important to me.
Follow Hardweb on Google+

Follow Hardweb
on Google+

Established in 1999 2013 is Hard Web's 14th year of trading!
Hard Web is now in it's 14th of Trading on the Gold Coast!
The Web is now being served in many different hardware devices including tablet, mobile phone and ultrabook
The Web is now being served in many different hardware devices including tablet, mobile phone and ultrabook...
contact Hard Web to find out how you can optimise your website to suit different delivery devices.
Top 9 free Google business products
(links open in new window)
Google Search (heard of it?)
Google Analytics (website stats)
Google Places (free business listing)
Webmaster Tools (excellent for SEO)
Google+ business pages (get on it now)
Google Docs (cloud solution)
Google calendar (I use it everyday)
Chrome (browser)
Gmail (webmail)
Qualifications:
  • Google Analytics Qualified
  • Google Partner
  • B.Comm (U.Q)

Tools and Experience
  • Established and ongoing since 1999
  • Web design using Dreamweaver
  • Web graphics using Photoshop
  • Search Engine Optimisation (SEO)
  • Search Engine Marketing (SEM)
  • Google AdWords Management
  • Google Places (Maps) Optimisation
  • Google+ pages for business
  • Mobile websites and AdWords Ads for mobiles
  • Google Webmaster tools
  • Content Management Systems (CMS)
    using WordPress & DIY Themes Thesis
  • Have a wife and 2 cats
  • Continuously building websites
    for mainly Gold Coast small business since 1999

Affiliations
  • Member Google Engage for Agencies Program
Below is another Google page which shows my exam results in more depth, it includes that I have regained the Google Analytics Individual Qualification for the 4th time on the 9th Nov 2013.
It has an expiry time of 18 months.

Here is another Google page (last one I promise) where you can search for people all over the world (or just Australia) with certain Google Qualifications (good for checking for dodgy operators!) Go to the Google Testing Center and click on the following graphic found at the bottom of the list.

Search for Qualified Individuals
SOCIAL - Google+
This is a way of giving Hard Web a vote of confidence, the Google+ for business badge.
Click to check out Hard Web's Google+ page. Plus this page on Google+
When you are there you can 'follow' Hard Web but you have to have a Google+ profile.

Responsive Web Design
This webpage is now a responsive web design.
Here is a brief page I have written about What is responsive web design?

Also here are the viewport dimensions for the Google Nexus 7 tablet which is part of my ongoing experiments into responsive design.
Web designers might find the breakpoints for a nexus 7 tablet useful (if they are correct).
There are already a lot of screen size issues to consider for responsive web design but now there are two more responsive design breakpoints in my opinion.
Acronyms
SM
- Search Marketing
SEM
- Search Engine Marketing
SEO
- Search Engine Optimization
SMM
- Social Media Marketing

and introducing!...
SEMM
- Search Engine Marketing Management

SEMM is trying to combine the other acronyms SM, SEM, SEO and SMM into a scientific or at least an academic discipline.

So instead of the focus of traditional SM being traffic building (increasing website visitors) and 'conversion' of visitors into customers.

SEMM focuses on the ROI metric (return on investment), website user testing and other elements of search marketing that can be tested and improved within a scientific framework.
I am sure the academic community soon make SEMM unintelligible for non academics and the new discipline of SEMM will have little relevance to people doing SM in practice day in day out.

BUT I sure you will be able to get an MBA majoring in SEMM before very long!



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Call 07 5526 2939 or 0401 352 269